Realtree, Bad Boy Buggies to Sponsor RCR's No. 29 at Bristol
Realtree, the creator and marketer of the world's most versatile camo patterns, and Bad Boy Buggies, a leader in utility vehicles for hunting and outdoor lifestyles, will partner as co-primary sponsors of Richard Childress Racing’s No. 29 Chevrolet team with Kevin Harvick for the Aug. 27 Irwin Tools Night Race at Bristol (Va.) Motor Speedway.
Realtree, based in Columbus, Ga., has maintained a relationship with RCR since 1997 and with Harvick at RCR since 1999. Bad Boy Buggies, Inc. is an operating unit of Textron Inc.’s E-Z-GO business unit. The pairing of Realtree and Bad Boy Buggies with RCR and Harvick has some interesting twists. Realtree is one of the longest running RCR sponsors, with 14 years of continuous presence on the team's cars, and actually sponsored Harvick's first ARCA race at Talladega in an RCR car. Bad Boy Buggies is currently a sponsor at Kevin Harvick Inc. (KHI) in the Nationwide Series and Camping World Truck Series.
"The Bristol night race really comes at a great time of year to put the NASCAR spotlight on the Bad Boy Buggies and Realtree brands," said Realtree Designer and President Bill Jordan. "Outdoorsmen everywhere are thinking about the upcoming fall hunting seasons. Of course, when it comes to racing, it doesn't get much more exciting than Bristol!"
Harvick is currently fifth in the 2011 NASCAR Sprint Cup Series point standings after 21 races. So far this season, the No. 29 team has earned three victories, six top-five and 10 top-10 finishes. Harvick captured the checkered flag at Auto Club Speedway in March, Martinsville Speedway in April and Charlotte Motor Speedway in May. He is all but assured a spot in this season’s Sprint Chase for the Cup.
“We are excited to join Realtree and Richard Childress Racing to promote Bad Boy Buggies before a NASCAR audience of millions,” said Kevin Holleran, president of Bad Boy Buggies. “Given their love and hunting and the outdoors, Richard Childress and Kevin Harvick are natural spokesmen for our brand and our unique line of utility vehicles for today’s outdoorsmen. We know our fans will appreciate seeing that familiar Bad Boy Buggies logo on the No. 29 Chevy Impala’s hood as Kevin takes it to the front at one of NASCAR’s most historic tracks.”
Harvick has a strong history at Bristol Motor Speedway. He has earned one (April 2005), nine top-five and 12 top-10 finishes in 21 career Sprint Cup Series starts. He’s also earned five victories, two poles, 13 top-five and 17 top-10 finishes in 21 Nationwide Series starts and three top-10 finishes in four starts in the NASCAR Camping World Truck Series.
"Bringing Realtree and Bad Boy Buggies together on our No. 29 Chevy honestly fires me up and gets me thinking about this fall's hunts," said Richard Childress, president and CEO of Richard Childress Racing. "Bill and I are such great friends and hunting partners, and we've spent many hours together on a Bad Boy. Of course, Bill has Harvick hooked on hunting too, so this paint scheme really means a lot to everyone involved."
Realtree is the world's leading camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. In fact, Realtree is one of the nation's leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, and others. Realtree promotes its products and relationships widely on television, as well as through Realtree.com and many other outlets. For more information, check out www.realtree.com
About Bad Boy Buggies
Bad Boy Buggies is a leader in utility vehicles for hunting and outdoor lifestyles. Bad Boy Buggies pioneered the category of electrically powered 4x4 vehicles, ideal for hunting and outdoor recreation due to their silent, odorless operation and environmentally friendly, emissions-free drivetrains. Today, the Bad Boy Buggies product line ranges from four-wheel-drive electric hunting machines such as the XTO, a fully electric, 4WD vehicle with seating for four, to the Work Series of diesel, gas- and electric-powered utility vehicles, including the Bad Boy Buggies XD, a versatile 4WD, diesel-powered utility vehicle with a total capacity of 1,600 pounds.
BB Buggies Inc. is an operating unit of Textron Inc.’s E-Z-GO business unit.
About Richard Childress Racing
Richard Childress Racing has earned more than 200 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Chevrolet). Tim George Jr. (No 31 Applebee’s/Potomac Family Dining Group Chevrolet) and Ty Dillon (No. 41 RCR Chevrolet) will compete in the 2011 ARCA Racing Series presented by Menards. For more information, visit www.rcrracing.com.