Smartbaits Change Color

LAS VEGAS – As it hits colder water, blood appears on the bait. The fish see wounded prey and attack.

Smartbaits™ are a new items grabbing attention at ICAST. The temperature activated color-changing baits have caught anglers' attention.

"Smartbaits made a trial run at the Bassmaster Classic," said Sammy Lee, "and anglers' reactions -- including Classic competitors -- were amazing. Three legendary TV pros, all Bass Fishing Hall of Famers, called the patented technology 'industry changing.'"

"Smartbaits' unique chemistry imitates wounded, bleeding prey fish, changing color at different water temperatures and depths," said owner Michael Dingman. "Predator fish, like large bass, hone in on those colors of injured, bleeding smaller fish and attack.

"Smartbaits incite that attack. In cold deepwater or warm shallow water, just one Smartbaits lure quickly changes colors, inciting more fish strikes."

"They do catch fish and do exactly what they say they do," said Lee, a former pro angler.

Smartbaits is introducing a huge variety of hard baits in jerk, crank and vibrating styles plus soft baits in a variety of worms, grub and swimming baits. There are also reusable glow-in-the-dark baits that last for eight hours and a line for kids.

"Youngsters are fascinated at how the baits rapidly change colors," Lee said. "It's an instant hit and a great way to get them involved, bonding in the outdoors and catching fish."

Smartbaits' website is www.Smartbaits.net.

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