IDPA Capitalizes on Growth by Expanding Marketing and Communication Efforts
The International Defensive Pistol Association (IDPA) is proud to welcome one of the firearms industry’s leading communications experts, Paul Erhardt, to expand the organization’s social media, public relations and marketing efforts.
Since founding marketing and communications firm Erhardt & Associates in 2007, Erhardt has built a consistent, proven record of providing creative solutions to marketing challenges. He is recognized as one of the most prolific public relations experts in the industry having recently led the effort in spotlighting the practical shooting sports. Erhardt’s work is innovative and often goes viral within the industry. His campaigns have regularly expanded beyond the world of firearms, sparking the interest of mainstream media.
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