Reaping A Western Harvest
Carter takes Under Armour's 'Ridge Reaper' to heights
On Mondays at 11 p.m. ET, Outdoor Channel viewers will be taken on an exhilarating hunting journey with the leading brand of sports performance apparel - Under Armour.
The brand new half-hour TV series, titled "Under Armour Presents Ridge Reaper," features seasoned hunter Jason Carter and the Under Armour team -- comprised of Under Armour executives Kip Fulks, Koby Fulks, and Bryan Offutt -- as they hunt the biggest game in western North America and bring the world's most innovative sports brand into the high action outdoor entertainment arena of Outdoor Channel programming.
Produced by Red Point Digital, LLC and filmed in a documentary style, the series features Under Armour's wildly popular Ridge Reaper line of hunting apparel and boots. From the highest mountain peaks to the hottest deserts, the Ridge Reaper team endures the most extreme conditions and expose themselves to the harshest environments as they relentlessly pursue big-game trophies.
"Ridge Reaper is bringing a new visual style to the world of hunting, and the collaboration with the Under Armour brand is extremely exciting for Outdoor Channel and our viewers," said Jeff Wayne, Executive Vice President of Programming, Outdoor Channel.
Utilizing in-the-field interviews, voiceovers and riveting storylines similar to episodic dramatic television, a camera crew captures the harvesting of some of the most awe-inspiring trophies and epic adventures ever portrayed on outdoor television.
"The style of filming for the show will keep viewers on the edge of their seats,” Wayne said. “They'll feel like they're right there with the team on every hunt."
Carter, a lifelong hunter and a western big game consultant for the past 17 years, is one of the most knowledgeable big-game hunters in the industry. Passionate about pursuing the largest animals he and his team can find, he has guided or harvested multiple world class animals on film.
“Under Armour Presents Ridge Reaper” show page
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About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.ua.com.