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Bill Osborn

Bill Osborn
Senior Vice President, Marketing

A cable industry veteran with two decades of marketing and operations experience with an emphasis on network launches and rebrands, Bill Osborn oversees all of Outdoor Channel’s marketing and advertising efforts. He previously worked directly for media pioneer Mark Cuban as Senior Vice President at AXS TV (formerly HDNet), where he headed marketing, on-air promotion, affiliate and ad sales marketing, branding, strategy and research. He also developed Magnolia Pictures’ movies on-demand marketing platform, featuring the revolutionary distribution of feature films on demand before premiering in theaters. Osborn also served as Senior Vice President of Marketing for Fox Sports Media Group’s SPEED Channel, where he headed marketing, on-air promotion, public relations, licensing and merchandising. Osborn played a key role in the successful launch of one of the nation's largest cable television sports networks, Fox Sports Net, as well as in developing Prime Sports, the Health Network, NewSport and Prime Sports Radio. Bill is a graduate of Southern Methodist University.

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