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Media Kit - Opportunities - Dodge Ram

Dodge RamHigh Share of Voice Multi-Platform Execution

Dodge Ram, prior to launch of their new Outdoorsman truck, identified outdoor enthusiasts as a pillar.

By using Outdoor Channel’s on-air and online assets, grand prizing in our multi-platform fall equity promotion Gear Up and Go!, and a co-branded downloadable widget which counted down to opening day by state and species – Dodge Ram became the gateway to Opening Day for our fans and viewers in the Fall of 2010.


 
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