Media Kit - Opportunities - Dodge Ram
High Share of Voice Multi-Platform Execution
Dodge Ram, prior to launch of their new Outdoorsman truck, identified outdoor enthusiasts as a pillar.
By using Outdoor Channel’s on-air and online assets, grand prizing in
our multi-platform fall equity promotion Gear Up and Go!, and a
co-branded downloadable widget which counted down to opening day by
state and species – Dodge Ram became the gateway to Opening Day for our
fans and viewers in the Fall of 2010.