Media Kit - Opportunities - Miller High Life
Translating Brands Into Outdoor Channel's Idiom
In 2010, Miller Beer tasked us with the challenge to engage their brand with Outdoor Channel's dedicated outdoor enthusiast viewers.
Miller High Life debuted this year as the "Official Beer of the Outdoors."
In patnership we produced nostalgic vignettes with top Outdoor Channel talent Cam Hanes promoting "Common Sense in a Bottle" and the "Official Beer" tagline.