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Story Posted 01-11-2011

Like Nothing Else Outdoors - Outdoor Channel at the 2011 SHOT Show

TEMECULA, Calif. – January 10, 2011 – Outdoor Channel, America's leader in outdoor TV, and the National Shooting Sports Foundation (NSSF) have entered into an unprecedented partnership for the National Shooting Sports Foundation’s (NSSF) annual Shooting, Hunting, Outdoor Trade Show and Conference (a.k.a. SHOT Show). The SHOT Show, which takes place from January 18th through the 21st in Las Vegas, is the largest and most comprehensive trade show for all professionals involved with the shooting, hunting and firearms industries.

This year, Outdoor Channel is proud to be a major sponsor of the event and the major sponsor of the SHOT Show State of the Industry dinner and awards ceremony. Outdoor Channel will also have a presence woven into various aspects of the expo, including branded informational kiosks, signage and banners throughout the show floor, the official show lanyard and an exclusive suite for Outdoor Channel executives and clients in the Bassano Room (#2601), which is located on Level 2 at the junction of the Venetian Hotel & Casino and the Sands Expo & Convention Center.

Moreover, Outdoor Channel will hold the outdoor industry’s premier awards show, the 11th Annual Golden Moose Awards. The show will be emceed by Willie Robertson of Outdoor Channel’s “Buck Commander Protected by Under Armour” and "Benelli Presents Duck Commander," and will feature a performance by country music sensation Blake Shelton. The Golden Moose Awards honor the on-air talent, design and graphics personnel and producers of Outdoor Channel's industry-leading programming.

Outdoor Channel will also be announcing several new developments at the show that speak to its unique leadership in providing the most compelling programming that captures the excitement of the great outdoors.

Kickoff Happy Hour
Tuesday, January 18 ▪ 4:00 p.m. - 6:00 p.m. | Bassano Room | Invite Only
Join Outdoor Channel and Bonnier Corporation at this exclusive, invite-only event to wind down after the first day of the show.

NSSF State of the Industry Dinner & Awards
Tuesday, January 18 ▪ 6:30 p.m. - 10:00 p.m. | Venetian Level 5 Palazzo Ballroom | Tickets Needed
Join host Jeff Foxworthy, who co-stars with David Morris in the network’s new “Tecomate Whitetail Nation” program, and Outdoor Channel for an evening of comedy and highlights of the industry's accomplishments for 2010. The event will also commemorate the NSSF 50th Anniversary celebration with videos and other presentations.

Advertising Sales Luncheon
Wednesday, January 19 ▪ 12:00 p.m. | Venetian Level 2 Bassano Room #2601| Invite Only
Select guests and Outdoor Channel advertisers have been invited to a luncheon and panel discussion focusing on current marketing trends and strategies in the outdoor industry. The panel will be hosted by Marc Kidd, Outdoor Channel’s President of Media Sales and will feature several high profile outdoor industry advertisers.

And the Golden Moose Goes to…
Thursday, January 20 ▪ 7:45 p.m. - 11:15 p.m. | Hard Rock Hotel and Casino | Invite Only
It's time again for the outdoor industry's grandest celebration, Outdoor Channel's 11th Annual Golden Moose Awards. Join host Willie Robertson, musical guest Blake Shelton, thousands of fans in attendance and the best and brightest of the outdoor television industry and as they put the ‘rock’ in the Hard Rock Hotel and Casino.

SHOT Show TV
Tuesday, January 18 - Friday, January 21 | Various Las Vegas Hotels
Once again, Outdoor Channel has been named the official cable network of the SHOT Show. Dubbed SHOT Show TV, the programming features the best shooting and hunting shows from Outdoor Channel, plus daily updates from the show floor. SHOT Show TV will air in fifty-five Las Vegas hotels, including the Bellagio, through a partnership with Cox Communications; the Venetian, through a partnership with LodgeNet; and independent hotels like the Wynn and Encore.

Outdoor Channel Talent Meet & Greets
See Dates/Times/Locations Below

TIME

TALENT

AFFILIATION

Tuesday, January 18 | Venetian Level 2 Bassano Room #2601

10:00 a.m. - 11:00 a.m.

Pat Reeve & Nicole Jones

Driven with Pat & Nicole

12:00 p.m. - 1:00 p.m.

Ralph & Vicki Cianciarulo

Archer's Choice & The Choice

2:00 p.m. - 3:00 p.m.

Rick & Julie Kreuter

Beyond the Hunt

Wednesday, January 19 | Sands Level 2 Lobby Booth #L221

10:00 a.m. - 11:00 a.m.

Hal Shaffer & Greg Zipadelli

Drop Zone

11:00 a.m. - 12:00 p.m.

Ted Nugent

Ted Nugent Spirit of the Wild

12:00 p.m. - 1:00 p.m.

Bone Collectors: Michael Waddell, Nick Mundt & Travis "T-Bone" Turner

Bone Collector

1:00 p.m. - 2:00 p.m.

Buck Commander: Willie Robertson, Chipper Jones, Adam LaRoche, Ryan Langerhans & Tombo Martin

Buck Commander Protected by Under Armour

2:00 p.m. - 3:00 p.m.

Matt Hughes

Trophy Hunters TV

3:00 p.m. - 4:00 p.m.

Craig Morgan

Craig Morgan All Access Outdoors

4:00 p.m. - 5:00 p.m.

Jessie Abbate & Matt Duff

Friends of NRA Presented By Brunton

5:00 p.m. - 6:00 p.m.

Lee & Tiffany Lakosky

The Crush with Lee & Tiffany

Thursday January 20 | Sands Level 2 Lobby Booth #L221

10:00 a.m. - 11:00 a.m.

Beretta's Wild & Raw: Scott Robertson& Marcus Luttrell

Beretta's Wild & Raw

11:00 a.m. - 12:00 p.m.

Mark & Terry Drury

Drury Outdoors

12:00 p.m. - 1:00 p.m.

Duck Commanders: Willie Robertson, Phil Robertson, Jase Robertson, Jeptha Robertson, Si Robertson & John Godwin

Benelli Presents Duck Commander

1:00 p.m. – 2:00 p.m..

Larry Potterfield

Founder and CEO, MidwayUSA

2:00 p.m. - 3:00 p.m.

Jim Shockey

Jim Shockey's Hunting Adventures & Jim Shockey's The Professionals

3:00 p.m. - 4:00 p.m.

Huntley Ritter

Ducks Unlimited

Friday, January 21 | Sands Level 2 Lobby Booth #L221

9:00 a.m. - 10:00 a.m.

Ray Bunney & Jim Burnworth

Western Extreme Presented by Bowtech & Adventures Abroad

10:00 a.m. - 11:00 a.m.

Will Primos, Kevin Meacham & Jimmy Primos

Primos TRUTH About Hunting

11:00 a.m. - 12:00 p.m.

Kelly Gotch

2010 Field & Stream Total Outdoorsman Challenge & Bass Pro Shops AWA Whitetail Pro Series

12:00 p.m. - 1:00 p.m.

Michael Bane

Shooting Gallery Presented by Crimson Trace & MidwayUSA's The Best Defense

1:00 p.m. - 2:00 p.m.

Jim Zumbo

Jim Zumbo Outdoors

Daily Outdoor Channel Giveaways
During Convention Hours | Sands Expo & Convention Center
Be on the lookout for Outdoor Channel’s street team throughout the event. They will be handing out various Outdoor Channel branded items including hats, decals, luggage tags, pins and more.

SHOT Show Nuts & Bolts
The 2011 SHOT Show runs from January 18-21 at the Sands Expo & Convention Center in Las Vegas, Nevada. For complete information, visit http://www.shotshow.org/.

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Media Contact:
Nancy Zakhary, Brainerd Communicators, Inc., 212-986-6667, nancy@braincomm.com

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