Let It Show, Let It Show
2015 Archery Trade Association Show
The Archery Trade Association (ATA) Show kicks it off this week in Indianapolis, and will highlight the latest products in the hunting industry, specifically focused around bowhunting. (Jeremy Flinn photo)
By: Jeremy Flinn, OutdoorChannel.com
season comes to a close, a new season is just getting ready to take off – trade
show season. From industry shows to
hunting and fishing expos, the next few months will congregate hunters and
industry veterans across the country to begin a new year. Though the Shooting,
Hunting and Outdoor Trade (SHOT) Show in Las Vegas, Nev., often draws a lot of
the attention, the first big industry show is the Archery Trade Association
normal expo, the ATA and SHOT shows are primarily for outdoor industry and
media personnel. The 2015 ATA Show is being held in Indianapolis, Ind., this
week (Jan. 8-10), and will be the platform in which many companies will show
off their new products. Don’t let the name fool you though, the ATA Show will
have everything from bows to food plots to camo clothing to the “surprises” of
the Innovation Zone.
named for predominately new products or “innovators,” the Innovation Zone
allows startups, inventors and new companies an area to show off why they are
the next big thing in the industry. As you might imagine, there are often some
real head-turners in this area that in a few years will be synonymous with the
big names in the business.
The show is
a major business venture for many smaller outdoor retailers across the country.
It’s here in which they will secure much of the product that will be sold in their
stores over the next year. The deals they strike here could make or break their
financial year. This is the show’s primary focus, and one of the reasons it is
kept very low key and secure in order for dealers to accomplish all they need
But the show
is a dream for any serious bowhunter. Walk around and visit everyone and anyone
in the bow industry, and shoot bows that are not even on the shelf yet. There
is no other place that you can wait in a short line to shoot the bows that will
be the talk of the year.
reigns were tightened on the show a few years back, it has been tougher to get
in if you are not a member of the ATA. In some ways this is unfortunate for
those who truly love the sport of hunting and archery, however, it also takes a
lot of pressure off many of Outdoor Channel celebrities. You can often see them
just hanging out walking around the show, a breath of fresh air for them before
they start the busy “expo” season.
Next week I will recap a lot of the highlights
at the ATA Show and share some of my personal big whitetail gear favorites!
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