As a young boy, Will Primos couldn't wait until he was old enough to tag along on Primos family duck hunts. In 1963, an 11-year old Will crafted his first duck call, and the rest is history. From that first effort evolved what is now heralded as the most accurate, most reliable call on the market, the legendary Primos Hunting Call. Today Primos Hunting makes calls for every variety of game species in North America, along with blinds, trail cameras, and hundreds of other hunting products.
In 1986 Will produced his first video, "Spring Turkey Hunting with Primos.” Dozens more videos followed over the years, with popular series focused on hunting deer, elk, turkeys, predators, waterfowl, and a variety of big game. Will’s weekly TV show, PRIMOS TRUTH ABOUT HUNTING, made its debut with Outdoor Channel’s original slate of shows, and quickly became a fan favorite. While the team still hunts far and wide, this season finds Will and company getting back to their roots, hunting whitetails in the Mississippi Delta and Mississippi River bottomlands, just as he did in his youth.
After graduating from Ole Miss, serving as a Marine Corps officer in Vietnam, and working as a business executive in New York, Jimmy Primos returned to his home state of Mississippi, joining his cousin Will to help him run Primos Hunting. Jimmy’s love of hunting has taken him from Canada to South Africa and many points in between, but he always comes back to the familiar bayous and hardwood bottomland close to home.
Besides his regular appearances on Outdoor Channel’s PRIMOS TRUTH ABOUT HUNTING, Jimmy travels widely for outdoors shows and other industry events. He serves on the boards of the Archery Trade Association and the Council to Advance Hunting and the Shooting Sports. Jimmy also enjoys working with veterans and Wounded Warrior groups, as well as introducing young people to the sport that has meant so much to him.
Brad Farris has lived a hunter’s dream, making a career out of the sport he’s loved since childhood. Growing up in Mississippi, Brad could always be found hunting whatever was in season and fishing during the long summer months.
After working in an archery pro shop and then for several years as a bowhunting guide, Brad joined the Primos team, appearing on Outdoor Channel’s PRIMOS TRUTH ABOUT HUNTING and in countless Primos Hunting videos over the years.
In addition to appearing in Primos Hunting productions, Brad has his own business, working with landowners to develop hunting and recreational opportunities. While Brad has hunted a great variety of animals throughout the U.S. and Canada, his favorite place is back home in Mississippi, hunting whitetails with his daughter Morgan.