At the age of five, one could already see the passion in Will Primos' eyes. Will couldn't wait until he was old enough to tag along with the older guys on one of the family's many duck hunts. In 1963, an 11 year old Will crafted his first call, a duck call. From that first effort evolved what is now heralded as the most accurate, most reliable call on the market, the legendary Primos Hunting Call. Ask any hunter who makes the best game calls and chances are you'll here the name Primos. Many call companies specialize in making calls for one type of game species. Primos makes calls for every category of game species hunted in North America. In 1986 Will decided that people would believe in his product and buy it if they could see it work. The first video Primos put out was called "Spring Turkey Hunting with Primos." Today Primos Hunting Calls has over 100 employees, and manufactures around 300 products. To this day, Will still checks the quality of the calls coming out of the factory. "We have a team of employees who come sit in my office and lay out a sampling of calls, and we check them to see that they've maintained the quality I started with 26 years ago," Primos says. At the end of the day, Primos says, the company's success comes down to quality, and a belief in what they are doing. "Everyone here is a hunter, and if we don't use a product and don't believe in it, we can't market it," he says. "If it's not our heart and soul, we aren't going to do it. We're going to keep on caring about the products that we manufacture - the bottom line is, we are our own customer. That's the foundation of Primos Hunting Calls".