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The Market Man - Originally from Waterloo, Iowa, Jeff Ritter fell in love with the “River Rat” life as a boy near Prairie Du Chien, Wisconsin. Fishing and hunting were staples for the Ritter family and Jeff quickly took to the tradition. Hints of commercial fishing arose very early in Jeff’s life as he went door to door selling catfish from his bicycle that he caught from the Ole Miss. Today we find Jeff still hard at it, making a living in the world of commercial fishing – now running his own small fish sales business, and although he may have replaced his bicycle with a commercial van, the challenges of filling orders and selling what you catch have not changed – as the business has grown so have the challenges. To escape from all of this, Jeff pursues competitive bass fishing and bowhunting when he’s not working the nets.