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As a young boy, Will Primos couldn't wait until he was old enough to tag along on Primos family duck hunts. In 1963, an 11-year old Will crafted his first duck call, and the rest is history. From that first effort evolved what is now heralded as the most accurate, most reliable call on the market, the legendary Primos Hunting Call. Today Primos Hunting makes calls for every variety of game species in North America, along with blinds, trail cameras, and hundreds of other hunting products.
In 1986 Will produced his first video, "Spring Turkey Hunting with Primos.” Dozens more videos followed over the years, with popular series focused on hunting deer, elk, turkeys, predators, waterfowl, and a variety of big game. Will’s weekly TV show, PRIMOS TRUTH ABOUT HUNTING, made its debut with Outdoor Channel’s original slate of shows, and quickly became a fan favorite. While the team still hunts far and wide, this season finds Will and company getting back to their roots, hunting whitetails in the Mississippi Delta and Mississippi River bottomlands, just as he did in his youth.