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DIY Fishing Rod Catches On

Mud Hole Tackle owner fills niche with rod building kits

DIY Fishing Rod Catches On
Angler can build their own rod from a Mud Hole kit. (Craig Lamb photo)

Specialized bass fishing techniques have sparked a renaissance in custom fishing rod building kits.

ORLANDO, Fla. — Tom McNamara got more than he bargained for when searching online for a vintage casting reel at a New Jersey tackle store.

He bought the reel, the store and everything else in it.

McNamara, from Florida, bought Mud Hole Tackle after its owner disclosed his wife’s terminal illness would force him to sell it. Since the 1970s, the store served anglers along the Jersey Shore and was named after a popular offshore fishing area.

“I viewed it as a great opportunity to get into the tackle business,” said...

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