R&D with KVD

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Walk into any tackle shop these days and it does not take long to find a lure package with the letters KVD printed on it. There are topwaters, crankbaits, spinnerbaits, jigs, plastics – lures highlighted with Kevin VanDam’s likeness are everywhere.

And rightly so. After all, when you are the best bass angler in the world and have won national tournaments on just about every lure in the box, getting your name on lures is probably pretty easy.

But before you think the King of Catch can just snap his fingers and have his long-time...