Smartbaits Change Color

LAS VEGAS – As it hits colder water, blood appears on the bait. The fish see wounded prey and attack.

Smartbaits™ are a new items grabbing attention at ICAST. The temperature activated color-changing baits have caught anglers' attention.

"Smartbaits made a trial run at the Bassmaster Classic," said Sammy Lee, "and anglers' reactions -- including Classic competitors -- were amazing. Three legendary TV pros, all Bass Fishing Hall of Famers, called the patented technology 'industry changing.'"

"Smartbaits' unique chemistry imitates wounded, bleeding prey fish, changing color at different water temperatures and depths," said owner Michael...